In November 2021, the Leier Group opened the newest, state-of-the-art fitness club in Győr as its 6th business unit. On 1,700 m², those who want to do sports can enjoy the pleasure of movement, and the various saunas crown the club experience.
For the opening of the Leier FIT-WELL Club in 2021, the management wanted to come up with a range of private label sports accessories. The deadline was quite short, but I started with enthusiasm, as besides web design, packaging and product design is my other favourite field. The website and logo were a given, so I chose Leier’s blue and the black colour, which is the preferred colour for gyms, as the dominant colours for the packaging. I added a weightlifting icon to the logo.
It was an exciting project for me, I had previously designed several accessories and protein designs for sports, so we quickly found a common ground with the client. After the initial designs, I always produce a brandbook for my clients, where I present the 3D look of the products in the form of a small catalogue, so they can easily imagine what the finished product will look like in real life.
Packaging design
Vitamin Trade Kft.
Packaging and rollup design
Modern Design
Modern packaging design that fits in well with and complements the existing image.
Dominant colours
Leier’s iconic blue colour is complemented well by black for an easy to remember look.
Ready to print file
After the acceptance of the packaging designs, I provide my customers with a professional printing fillet.
Requirements
In the design, I keep in mind the legal requirements for labels, such as minimum font height and mandatory markings.
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Branding and web design, from a qualified graphic and web designer.
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