Overview
Apitofix is one of the client’s oldest and best-selling product lines, so the time had come to give it new packaging and brand identity, the gold color is the company’s brand color so I based the design around that.
Apitofix
Web design and packaging design
The gold and black combination is the customer’s favourite so these are the two most dominant colours in the packaging, with only the CBD cream being packaged in white and gold to highlight their latest addition to the range.
The website was finished a few months after the packaging, here I built the design around pastel colors of beige, gold, and brown, with a few watercolor graphics of bees and honeybees. The hero image on the main page was replaced by a short video shot in a beekeeper’s room, making the page more interactive.
Project
Web design, corporate identity and packaging design
Customer
Vitamin Trade Kft.
My tasks
Web design, web development, logo and product packaging design and implementation
Dominant design
Gold and black packaging and a brand identity and website built around interactive and modern pastel colours.
Dynamic appearance
The beekeeping video in the header of the main page gives the website a dynamic look.
Watercolour graphics
The pastel base is well complemented by watercolour-effect honeyed honey graphic elements.
Responsibilisation
I optimized the site for both mobile phones and tablets, so it’s easy to read on all devices.
Dominant colours
Light Beige
#F6ECE1
Medium Beige
#E8DACF
Orange
#D27928
Green
#7E896C
Typography
Roboto Slab
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Open Sans
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
